Plus the last thing you want to do is be late to the game to a point where the content you share becomes irrelevant. Despite th Both TikTok, a stand-alone app, and Reels, a feature inside Instagram, are free to use. Both Instagram and TikTok do have their differences — which platform you choose depends on your audience, brand, and marketing goals. Knowing the key differences between TikTok and Instagram Reels will allow you to choose what the best platform is for you to dedicate your time to—or how you could potentially repurpose the same content for both platforms. You can actually see when (and if) your video was trending and where the specific traffic sources came from. Jessica is from Winnipeg, a city smack dab in the middle of Canada — but is currently living and working remotely in Paris, France. Instagram Reels rolling out in India (Image: Instagram) Facebook is leaving no stones unturned to bring its rival to popular apps that got popular during the lockdown. And that’s it! As users on Facebook and Instagram continue to grow and adapt out of their old social media habits, platforms like TikTok are engaging with the next generation of social media users. Unlike competitors such as YouTube, videos posted on TikTok and Instagram Reels have a short maximum duration and can be captured, edited and posted only from a mobile device. Follow along at @jessicaworb. In today’s world, no one is second guessing the need for their brand to be on Instagram. Brands have already created Instagram strategies on how they use the platform. So, which app you think will win? Device and account settings: like your language preference, country setting, and device type. You can share Instagram Reels only to your Stories, or you can also pin Instagram Reels to show up in your feed. The short answer: it depends on... Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! It doesn’t hurt to test your content on both platforms and see which performs better. On TikTok, users can record videos up to 60 seconds, and on Instagram Reels, users can record videos up to 30 seconds. Instagram Reels vs. TikTok. The trend is fun, engaging, and a way to potentially go viral! The similarities beg the question — is there a difference between Instagram Reels and TikTok? This is something brands should take note of depending on what users they are trying to attract to their content. 1. Instagram has given Instagram Reels the same care and attention as to its launch of IGTV, a feature that allows users to create series-based content that users can release to followers as almost mini-episodes. This what the 4K Download team will cover in this article. Get exclusive early access to visual planning and scheduling for TikTok on web and mobile. Looking for more information on Instagram Reels and TikTok? When is the best time to post on Instagram? In addition to the algorithmic help, TikTok allows you to create one-minute long videos, whereas Instagram Reels only allows you to create fifteen-second videos. TikTok also shows you Sounds your followers listened to, which can help you decide what Sound to use next. NurPhoto via Getty Images. Even if you have no followers, TikTok puts your video on a small number of TikTok users popular For You page. So, if you’re looking to use music for your videos, TikTok may be the standout choice. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. With Reels, Instagram mimicked TikTok’s signature ability to … TikTok currently offers In-Feed Ads, Brand Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects. TikTok vs. Instagram Reels – Short Form Video Features Compared by Josefin Snihs • Aug 24, 2020 • Blog Earlier this month, Instagram launched reels , a new feature that allows users to upload short-form looping videos to the popular social platform. As of now, brands and businesses cannot roll out any paid ads on Instagram Reels, but they can work with creators and influencers to create branded content. It’s clear that Reels has got the basics right to begin the journey in India, but lacks some major features which were very popular on TikTok. Watch what content goes viral, what the trending hashtags are, and what individual videos make it onto more people’s For You page. While Instagram is shifting to the e-commerce space, TikTok isn’t too far behind! And, while there are ways to get more Instagram followers from TikTok, using Instagram Reels is an awesome way to do it without leaving the app. It is definitely a smart transformation that will facilitate more users than before. Instagram recently introduced new branded content tags for Instagram Reels as a way for Instagram to ensure creators clearly disclose when they’re creating branded content, increase transparency, and to make it easier for creators and brands to create, share, and amplify branded content. This means you can share consecutive videos up to a total of 60 seconds long. With the rising popularity of TikTok, Instagram introduced Instagram Reels — a new way for users to record 15 to 30-second videos set to music. It’s also one of the best ways to potentially connect with a younger Gen Z audience as well as Millenials. The primary benefit of using TikTok is the ability to create engaging content that targets the next generation of social media users. It also allows users to discover and share Reels. Looking for more social media content? While this video feature is a new realm for Instagram users, it isn’t new to the social media space! Instagram Reels is a great place to dedicate this type of content. If your Instagram Reel goes viral, you’re opening up your profile to thousands of potential customers. With TikTok’s built-in audience and content analytics, you can target the right audiences and really understand what they’re interested in. Where Can I Find An Individual User’s Reels? Here are two quick tips on how creative businesses can utilize Instagram Reels in their marketing and content strategy. Even if it means putting the same content on both platforms for now, find out what works for each, what music fits your brand, and how people engage with that content. But, there are a few tricks that brands who want to share content on TikTok can implement to help spur growth on the platform. This means that if you dedicate a lot of time to one great video, it has the potential to help your overall growth on the platform. See how clean and conscious beauty brand @cocokind takes full advantage of Reels’ 30-second time stamp by offering skincare tips and diving deep into popular skincare myths. It’s Facebook’s attempt to compete with TikTok, which is also aimed at short-form video creation and is especially popular for Gen Z. Instagram Reels Loses. The Marketplace connects brands to content creator partners with real performance data. If capacity and time is an issue, post less content but better content. That’s not necessarily the case on TikTok — users aren’t as concerned about their feed looking a certain way. While Instagram users can record a voiceover on Instagram Reels, they can’t add any special effects to the audio. Currently, there aren’t any insights for Instagram Reels. Reels doesn’t have a “following” and a “for you” section like TikTok does — a distinguishing part of the platform — and it’s also not front and center in the app as of now. Instagram is shifting to the e-commerce space. It’s not surprising that Instagram launched Instagram Reels so quickly after TikTok surged in popularity. Meanwhile the Instagram user has been around for much longer. If you’re using Instagram for your business or brand, you likely have an Instagram Shop, story highlights, a feed full of content, and so much more. If you’re looking to reach a Gen Z audience, TikTok may be the place to be. If a user wants to find content from a specific … Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. From similar explore pages, video editing interfaces, and the overall concept, it makes sense why people are comparing Reels to TikTok. YouTube Shorts are officially off the race, but Instagram has realised its plans and finally launched their own TikTok rival - Reels. Web and mobile stand-alone app, and content strategy feature anytime soon fifteen-second clips set to.! 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