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We never wanted anyone to lose their job, Tahnee says. Each payment, once made, is non-refundable, subject to law. Top Culture Kings Employees Simon Beard CEO/Founder. [2] Culture Kings original Southport store was closed in 2018. British Summer Time begins in March but do you wind your watch forward Sickening CCTV footage shows the moment two trains collided and burst into flames in horror smash Greek PM MPs demands the menopause is made a 'protected characteristic' like race or religion - but Equalities Commando, 28, 'told woman he met on dating app "I love it when you keep telling me to stop" as he raped and Charles felt he had to act as king rather than as a father: REBECCA ENGLISH reveals why Charles backed moves A royal princess at Eton? By the time he finished high school, he had a kitty of $4000 and made a bold move: he bet the lot on buying hands-free phone devices from someone he didnt know in China. Each payment, once made, is non-refundable, subject to law. Simon Beard Co-Founder, Culture Kings. His security team cleared the place out, even asked customers in the middle of haircuts to wait outside, while the singer and his entourage shopped and posed with merchandise. It gives me chills now to think about it. [12], Co-founder, Simon Beard, began his career straight out of school selling Schoolies merchandise and clothing imported from the US, at Carrara Markets on the Gold Coast in Queensland. For every step forward (some suppliers, sympathetic to Culture Kings predicament, shipped the company new goods that it could begin selling right away), there seemed to be a step back (other vendors, unsure of the brands financials, withheld product unless Culture Kings pre-paid any invoice.) [1][3], As of 2021, Culture Kings has 8 stores open in Australia and New Zealand, with 2 stores in Melbourne, and Sydney, and one store each in Brisbane, Perth, Gold Coast, and Auckland. Beard's rise from school hustler to millionaire is the stuff of local legend. Soon enough he was importing, trying his luck at the local Carrara Markets. And on and on. Hed backed himself into a corner and had to learn how to sell. Upcoming NEW. To build the business and self-fund it the whole wayit means the only way you do that is you go all-in every time. [citation needed], On 8 January 2017, Culture Kings Acacia Ridge warehouse was destroyed in a fire, resulting in the loss of $500,000 worth of products. With Simon, through the lens he looked at the world, she soon began to view herself differently, about the things she wanted for her life and how she might get them. See www.theaustralian.com.au/subscriptionterms for full details. A friend in America would go to Walmart, buy up all the Dickey shorts he could, and DHL them to Simon, who would sell them to Australian shoppers at a profit. Help using this website - Accessibility statement, he debuted on the Rich List with an estimated $626 million fortune. Culture Kings co-founder Tahnee Beard (left) has just sold her mansion in Ashmore, on Queensland's Gold Coast, for $4.95million The mansion boasts a number of attractive features, including a . It explains that if you do not provide us with information we have requested from you, we may not be able to provide you with the goods and services you require. Curated with an extensive selection of over 100 leading brands from . Sold! Id never come across someone so goal-driven, she says. Tahnee and her husband, Simon, co-founded Culture Kings in 2008. Palm Springs residents sue to remove 25-foot Marilyn Monroe statue depicting her iconic My Daily Horoscope: What does 2nd March hold for MY star sign? Tahnee Beard, who co-founded the Culture Kings streetwear brand, has just made real estate history. Personalised advertising: We show you more relevant advertising based on your activity. Subscribe to get early access to drops, exclusive offers and promotions. She rushed to find Simon, and in a flash they were gone. The couple already have a three-level Surfers Paradise mansion, which they paid $11.75m for a year ago. And for Simon, who once spent $120,000 to develop his elite business skills, including a one on one meeting with the original Wolf of Wall Street Jordan Belfort - the uncertainty of what lay ahead was motivating. We strongly recommend that you obtain independent advice before you act on the content. Soon after the store opened on the Gold Coast, others followed in Sydney and Melbourne. "It's the biggest and the best in every way," said CEO and co-founder Simon Beard, who launched the retailer in Australia in 2008.. It was a warm, quiet Sundayearly summer in Queensland, the waters of the Coral Sea lapping slowly against Australias eastern shore. 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Culture Kings prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles and ages combined with an extensive and curated range from over 100 leading street, sport, and fashion brands from all around the globe. It may not have happened this way, Tahnee says, unless we were both in it together. , Already using Shopify? The doors were fire-proof, but after a time even that could not save things. Located at The Forum Shops at Caesars Las Vegas, the store will be twice the size of the retailer's biggest store in Australia and feature a DJ stage, basketball court and countless other experiential elements. [6][7] Culture Kings has hosted the likes of Jason Derulo, Drake,[8] Wu-Tang Clan,[9] Jaden Smith, Ben Simmons,[10] Snoop Dogg,[11] and Cristiano Ronaldo. It meant never being pigeonholed into one line of products, or one idea about what a business could be. Id never seen anything like it., Tahnee brought the security cameras up on her screen. Opt Out of personalisation. Simon hopped in with Tyrell; Tahnee waited behind a few minutes to find a girlfriend to come watch their young boy, Ethan, who was asleep at home. If you were a celebrity who was young, cool, and into streetwear, the stores became a rite of passage to visit, destination stops anytime you were in Australia. There was a helplessness watching the carnage from afar. It was a good hook-up for a few months, until Culture Kings itself started going under. He credits getting good advice from one of his advisors, Peter Hedge. Allow up to 5 days for home delivery to commence (10 days in WA). Operator of premium streetwear retail outlets based in Brisbane, Australia. cost) every 4 weeks unless cancelled as per full Terms and Conditions. If there is an entrepreneurs gene, Simon Beard may have it. Just then, Simon watched the blaze approach a new delivery of Air Jordan goods. For Culture Kings founder and CEO Simon Beard, YouPay also goes a step toward solving the ecommerce problem of customers filling up carts but opting not to buy anything - something that buy-now-pay-later innovations like AfterPay aimed at fixing. They had met nearly a decade before, at a Starbucks near the Gold Coast. Crisis is when I know I work the best. Was it orange? There was a connection there, though even Tahnee couldnt quite place what it was straight away. [9], In 2018, Culture Kings opened its Melbourne storefront in Hosier Lane; an important site in Melbourne street art due to its history and perceived 'free-for-all' status. The company's retail stores and online platform offer music and sports apparel, fashion garment, footwear and accessories curated with an extensive selection of leading brands from around the world, providing customers with an international shopping experience. The first order of business was clear, proof of which was laid out in rubble on the ground beneath them: Culture Kings needed a new warehouse. They got a lease to a shopfront nearby, after noticing kids would "peel" around the. [2] History [ edit] PitchBooks non-financial metrics help you gauge a companys traction and growth using web presence and social reach. The challenges were vast. There were barber shops and basketball courts, Ferraris parked at the curb out front. Simon looked on with great fear at the worry on his wifes face. The Soul Penthouse sits across three levels. Here's how the streetwear brand went from cult to commercial. And so imagine, at that Starbucks in 2008, what Tahnee was in for. The mansion boasts a number of attractive features, including a tennis court, gazebo and swimming pool. With more than 100 brands on offer, the heady combination attracts visiting celebrities from those worlds, including Justin Bieber, Snoop Dogg, Kelly Rowland, Cristiano Ronaldo and A$AP Rocky all of whom add to its street cred online. They're not just a place to buy the latest streetwear, but a barbershop, a basketball court and games arcade. Not in conjunction with any other offer. Their success came from hours and hours of working their stall, and then an eBay store and then brick and mortar retail outlets. He couldnt sell something to save himself.. Simon and Tahnee funded every last bit themselves, so every move forward required a lump in their throats. They were still trying to put it out when we got there, Simon says, but you could just know that theres no way anything would be left. Simon and Tahnee watched it all smolder, some $10 million going up in smoke right before their eyes. By the time he was 22, he says, Simon had spent what seems like an impossible $120,000 on his own career, everything from Tony Robbins programs to one-on-one sales sessions with Jordan Belfort, the Wolf of Wall Street himself. The sounds were different, tooa live DJ often providing the soundtrack to the store. Balinese furniture carries the tropical atmosphere inside so the fashion duo and their two children can feel as thought they are on a permanent vacation. Things werent looking good. They would assuage their staff: Youll have hours to work. And yet as they joined their lives as one, it became impossible to separate what parts of the business were Simon, and what parts of it were Tahnee. Drake, Snoop Dogg, Cristiano Ronaldo, Migos, Cam Newtonthey all came. Win whats next. We had no choice but to fight our way out. There had to be lots of faking it in those early days before the Culture Kings founders knew just where to turn. Simon had taken a liking to the name and brandinghed been using it on eBay alreadyand wished to secure the trademarks. And you actually love it, Simon says. The co-founders of Culture Kings were expecting, a second child on the way. or debate this issue live on our message boards. People were buying that, at the end of the day, they were buying this feeling, this emotion, they werent buying this product.. Last year, the Beards showed their spending power by purchasing a $11.75million Balinese-style mansion on the Gold Coast, with six bedrooms and 10 bathrooms. The Australian Digital + Weekend Paper Subscription 12 Month Plan costs $416 (min. Please call us on 1800 070 535 and well help resolve the issue or try again later. [2], Prior to Culture Kings' founding, co-founder Simon Beard re-sold shoes and hats on eBay under the name 'Culture Kings'. Allow up to 5 days for home delivery to commence (10 days in WA). To combat against resellers and price gouging, Culture Kings often restrict the purchasing of these products to one per customer and require the items to be physically worn when leaving the store. In early January of 2017, a fire at the company warehouse in Brisbane was a significant setback, with the damage bill said to be at least $10million. Simon Beard got rid of a lot of law books that came with his $15m penthouse to make way for a wall of sneakers. Simon Beard Co-Founder, Culture Kings. Where indicated, third parties have written and supplied the content and we are not responsible for it. Any Questions? We are no longer accepting comments on this article. Some like it, NOT! The company made a profit of over $19million last year and that figure is set to be even bigger in 2021 after they acquired Princess Polly, one of fastest growing brands in the U.S. for women aged between 16 and 25. cost) for the first 12 months, charged as $28 every 4 weeks. Why not be the first to send us your thoughts, The co-founders couldnt ignore the impact, the way it energized their customers and staff, the buzz it created for Culture Kings. The Las Vegas location will also house more than 18 international brands, such as Carr, GOAT Crew, and Saint Morta. On their first date, the pair learned during a discussion about their goals that they perfectly supported each other. He would buy sneakers from the U.S., pay a commission, then resell them in Australia. "We could actually double-down on our strengths of our art and bringing that in-store experience that I believe we've mastered and pioneered into the online world," he says. Ask the parents of any teenager about Culture Kings and they can tell you how long their offspring spend at the stores. Paul Harris. They had observed the sports apparel chains that filled malls and plazas, the same sterile feel, the same indistinguishable experience, just minutes down the road from one another. They think putting some stupid little game console in the corner, oh its experience. Renewals occur unless cancelled in accordance with the full Terms and Conditions. Payment will be charged to your Google Account. Days later a new location for a factory was secured and despite some hairy moments that followed, Culture Kings were soon back on its feet, catering to the masses. Believed to have started outside in the loading dock area, the fire tore through the 4,000 square meter warehouse, reducing it to rubble. She was working at a car dealership, selling after-market products. Industry chief demands planned corporation tax hike from 19 to 25% in this Ukrainian soldier takes out five Russian tanks and three armoured vehicles in ONE DAY using US-supplied Ukraine 'hits major Russian air base in fresh strike' a day after kamikaze drone crashed down just 68 miles How did Russia lose HALF of its 45,000 elite paratroopers in just seven months? See www.theaustralian.com.au/subscriptiontermsfor full details. And then, on January 8, 2017, Tahnee Beard dashed madly down the stairs with the news that threatened to bring it all down. The Culture Kings phenomenon is about to launch its biggest play, taking on the American market. Roll with it., To Tahnee, Simon wasnt rude, or necessarily detached, but it was clear there were other tracks in his head. Video: Tanveer Khaira. Subscribe with Google lets you purchase a subscription, using your Google account. realestate.com.au is owned and operated by ASX-listed REA Group Ltd (REA:ASX) REA Group Ltd. It listed on the New York Stock Exchange, but its shares have slumped around 80 per cent. Culture Kings Pty Ltd is an Australian streetwear and sports fashion retail company,[1] based in Brisbane, with 8 stores located throughout Queensland, New South Wales, Victoria & Western Australia,[2] and selling worldwide via their websites. In addition to the destroyed stock, the fire had also wiped away $800,000 in orders that had yet to be dispatched. They built momentum and buzz, with DJs, celebrities and sports stars such as Drake, Snoop Dogg, Cristiano Ronaldo and Justin Bieber turning up in their stores. For full details, see our Terms and Conditions www.goldcoastbulletin.com.au/connectedterms. They paid $30,000 to someone in the US who owned the name Culture Kings, a name Simon Beard really liked. See www.theaustralian.com.au/subscriptiontermsfor full details. This option is only available where expressly indicated with the offer. Its been revealed a mega-rich Gold Coast business identity was the mystery cash buyer of the record-breaking Soul penthouse. You can unsubscribe at any time by clicking on the link at the bottom of our emails. What are your goals? he said. [13][11], In 2021, boxer Mike Tyson lodged a civil case against Culture Kings for allegedly using his image and name in products without permission. How long does it take for my home delivery to start? [10] This culminated in the destruction of artwork in the lane by masked men, whom sprayed the lane with fire extinguishers. Each payment, once made, is non-refundable, subject to law. Active, Closed, Whether an Organization is for profit or non-profit, General contact email for the organization, Auto-generated name of transaction (e.g. Prices after the first 12 months may be varied as per full Terms and Conditions. She co-founded popular streetwear company Culture Kings there 13 years ago with husband Simon Beard, and its since gone gangbusters around the world. Prefer us not to? By 2020, the business threw off a $19.4 million net profit. When do the clocks change in 2023? But when they arrived, when confronted with unimaginable loss and the uncertain future of the company they had built together, there was no way to keep the doubt at bay. Local legend [ edit ] PitchBooks non-financial metrics help you gauge a companys and! More than 18 international brands, such as Carr, GOAT Crew, in! Please call us on 1800 070 535 and well help resolve the issue try. Mansion boasts a number of attractive features, including a tennis court, and. After the first 12 months may be varied as per full Terms and.... A decade before, at a car dealership, selling after-market products they can tell you long! By clicking on the American market them in Australia have happened this way Tahnee! Cancelled as per full Terms and Conditions in 2008, what Tahnee was in for outlets based in,! Met nearly a decade before, at that Starbucks in 2008 Coral Sea slowly... There were barber shops and basketball courts, Ferraris parked at the.. She says lose their job, Tahnee says, unless we were both in it together artwork. And then brick and mortar retail outlets owned and operated by ASX-listed REA Group Ltd, gazebo swimming..., some $ 10 million going up in smoke right before their eyes:... 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