Let’s say you don’t have a month on month sales yet because your product/service hasn’t launched: How can you show your product/service has traction in the real world? I highly recommend showing month on month growth, as this is the best indicator of how your business is performing right now. You need your slide to be easy to understand. Accessibility refers to how accessible your traction slide is. Don't bet an investment, sale, or possible promotion on a poorly designed slide deck! A clean slide with some mind-boggling stat makes an undeniably strong impact. We help create buzz with your audience, helping you be memorable and persuasive. On your traction slide, you can show growth in terms of years, quarters, or months. A PowerPoint slide deck like this example slide from Marketing Plan at Envato Elements is the perfect way to show off your speaking points. Be careful here. This is being able to capture the essence of the business in 15 to 20 slides. Download. While profit is extremely important, many businesses that are pitching for subsequent investment might not be making a profit just yet. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash. That’s the power of presentation design! Perhaps the most important powerpoint you’ll ever create: 10-20 slides of solid persuasion. Focus on the. We specialize in translating complex topics into engaging, entertaining and visual talks! The proof is in the pudding, and that’s exactly what your traction slide should offer. This data is all about showing a best-case scenario for your product/service once it reaches the market. While pitch order isn’t the only way to do this, it is an important part of any effective pitch. 11. I worked with him to create a sales deck, and he was a perfect partner to talk through my options. 2. Persuasive: Used to persuade an audience to be on your side of a topic. So, when thinking what to include in the traction slide of a pitch deck remember that the first order of business is to ask yourself what are these performance indicators? Took my sales narrative and helped me convert it into a full fledged sales deck! Facebook for Business Sales Deck. Before-After-Bridge: The Only Formula You Need To Create A Persuasive Sales Presentation. On your traction slide, you can show growth in terms of years, quarters, or months. Persuasive Writing can be used to… Purpose • Stir up sympathy • Create interest • Get people to agree with you Persuasive Statement • “If you don’t adopt this dog, it could have to live in a shelter.” • “Better grades get you a better job and more money.” • “I am sure you’ll agree that Milky Way is the best candy bar.” Decision-driven: The goal is to provide an audience with a recommendation. I am the Founder of Slideas, a 3x Winner of Google Startup Weekends, a speaker and a former President of Toastmasters. There are several types of essay writing, and each essay has great unique importance. ... Add the mission statement of your company — something Contently does from Slide 1 of their deck. This means keeping things short and to the point. It needs to be a stand-alone document that fully and meaningfully conveys its intended message. Don’t spread your traction slide across several slides. Open for other format than slidedeck. The more mature the business, the more persuasive performance indicators will be available. The less text and data you need to “prove” your point, the more persuasive and memorable the content will be. With the traction slide of your pitch deck, you can show that your business idea works in the real world. Combining powerful storytelling with dazzling design, we help Fortune 500 leaders, startups and experts create visually stunning and persuasive pitches and presentations. Have an upcoming presentation but struggle to make your ideas truly shine? He went above and beyond graphic design to help me sharpen my talk, not just the slides. For a winning deck, take a look at the template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. The simplest way to show this data is with an easy to read graph. Persuasive: Used to persuade an audience to be on your side of a topic. If you need a stunning and buzz-worthy presentation, download these FREE 5 Simple Steps: Whether you are starting with a bare-bones PowerPoint outline, a dataset, a Word Doc or simply an idea, we help you translate complex ideas into: Enhanced and Redesigned Presentations & Templates, Executive, Board and Management Meeting Presentations, Company Presentations and Templates for Fortune 500s & Startups, Live, Educational, Webinar, TEDx, and Seminar Presentations. When you first start at McKinsey, one of the first things you are taught is that a slides … I have a brandkit with logo/font. The line “pictures are worth 1,000 words” seems to be repeated so often that it must be fact, right? You need your slide to be easy to understand. Keep it to 1 – 2 slides with no more than 3 bullet points in each. We are a presentation design agency specializing in pitch decks. Let’s start with the most powerful performance indicator of all – growth. This is done by showing key performance indicators for your product/service. He tailored the deck to my style (graphic, minimalist, and contemporary), and excelled in figuring out what I wanted. Endorsements can also be used if an investor/company gives you permission to use their brand during your pitch. Discover our … , your traction slide should be presented in as concise a way as possible. This data will entice investors with persuasive facts. Combining powerful storytelling with dazzling design, we help Fortune 500 leaders, startups and experts create visually stunning and persuasive pitches and presentations. Copy. If you are working within a niche and have the backing of investors/companies with the influence to propel your product/service onward when it launches, then you can show this here. And choosing your design service is vital. You could also use data from a pilot study here, though you need to be very careful with this. Don't bet an investment, sale, or possible promotion on a poorly designed slide deck! for your product/service. By the time you present the traction slide of your pitch deck during your presentation, you will already have shown potential investors what problem you are trying to solve for consumers, how you will solve it, the market you will be competing within, and the product/service you will be offering. Vertical Flow. What they actually found is that some pictures are more powerful than others – pictu… And don't forget to prepare those speaking aids or slides! It was a pleasure working with Rolando. For example, a company. You could use one or two of these to supplement your growth stats, or even replace growth entirely if you don’t have that data yet (more on that below). Your deck should require one thing: you. Facebook’s sales deck is persuasive because it appeals to multiple audiences by providing different strategies based on business objectives. Now, you might think that profit would be the most important indicator. Lastly, when you are at the point of figuring out what to include in the traction slide of a pitch deck, note that your traction slide should be presented with three ideas in mind: Brevity, Accessibility, and Persuasion. Rolando was a pleasure to work with. This data will entice investors with persuasive facts. ... whether it’s a printed booklet, slides projected on a screen, or a deck shown on a tablet. Take my quiz and get a custom action plan to start raising more capital. The traction slide of a pitch deck should present information about how your product or service is already showing its value. Senior executives are short on time, need to consume vast amounts of information from direct reports, and are relied on to make huge decisions that can make or break the attainment of business critical goals. This is done by showing key performance indicators for your product/service. I employ a “first glance” philosophy with this. But we know that finding the time to create a slide deck that is polished, interesting and professional can be overwhelming. An example could be “leading brand X has offered to stock our product in 500 outlets once we launch”. ... You will have the opportunity to develop two supporting briefing deck slides with appropriate message titles and visual evidence such as charts, graphs, photographs, or artistic elements. It is the art of expressing an opinion clearly and logically. 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